Saturday, October 20, 2012

In 1960s, Folgers Coffee was the Answer to Marital Problems

For the '60s perfect housewife portrayed in this old coffee ad, the best part of waking up was not having Folgers in her cup -- it was having her husband quit berating her for making an awful cup of joe.

 

http://www.youtube.com/watch?v=VprIbx4QkPc

The exchange between the couple in this black and white 60-second spot would be considered inappropriate today (and probably put this guy into hot water for suggesting he enjoys what the women at work have to offer more than his wife's skills). But just 50 years ago, the strategy underpinning such marketing was to guilt women across America into buying this particular brand of beans in the hopes of making their hubbies happy. And it worked.  From AdAge: http://adage.com/article/rewind/folgers-coffee-answer-marital-problems-60s-tv-ad/237825

 

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