Friday, January 20, 2012

Taco Bell begins rolling out its breakfast platform

Taco Bell is rolling out its long-awaited breakfast menu next week in about 750 locations in 10 states, the first wave of what the chain promises will be a year of change and innovation.

The Irvine, Calif.-based chain is also testing a new Cantina menu in about 150 stores. The menu includes higher quality options developed with celebrity chef Lorena Garcia, all in an attempt to position Taco Bell against fast-casual Mexican brands.

 

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