Tuesday, November 22, 2011

Kindle Fire shoots to second place in tablet race

Apple's iPad finally has a clear challenger in the tablet market: Amazon's Kindle Fire moved into second place in a November survey of consumers conducted by ChangeWave Research. The study found that 22% of those surveyed plan to purchase the Kindle tablet -- far behind the iPad's 65% share, but far ahead of Samsung's Galaxy Tab, at 4% of the market. Tablets will soon become a mainstream device, according to an eMarketer study, which estimates their use will soar from 33.7 million people at year-end to nearly 90 million by 2014, with women making up an increasing proportion of U.S. buyers.

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