Wednesday, November 23, 2011

Holiday Shopper alert: Don't forget to bring your smart phones!

Apple, once again a leader in retail trends, has added an "ez pay" option that allows iPhone 4 or iPhone 4S users to scan the barcode of an accessory while in a store, then complete the transaction using the credit card information matched to their Apple ID. Sears and Kmart customers can now use QR codes to allow purchases to be made directly on smartphones. Urban Outfitters is also deploying mobile point-of-sale devices onas “line busters” to help customers avoid lines.

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