Tuesday, February 15, 2011

Starbucks, Green Mountain in partnership talks

Looking to be a big player in the single-serve coffee segment, Starbucks is in partnership talks with Green Mountain, which dominates the segment, a source told Reuters on Monday. Green Mountain sells the "Keurig” single-serve coffee brewers.

The news came as Starbucks prepares for the March 1 termination of an agreement by which it provides coffee discs for Kraft Foods Inc's Tassimo one-cup home brewer. Starbucks is also ending its grocery distribution agreement with Kraft on March 1.

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