Monday, January 3, 2011

Hauler videos win fans across the generations

Fashion fans from tweens to moms are tuning in to a growing number of "hauler videos," turning the videos' creators into celebrities who rave about and recommend their favorite products and retailers. Audrey McClelland turned her blog and videos into a business, winning endorsements from Tide and Staples, and teen hauler Blaire Fowler's YouTube spots draw millions of viewers. Read more: National Public Radio


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