Tuesday, January 18, 2011

Costco shoppers come for the bargains -- and the samples

Sampling free food is part of the shopping experience for many Costco members, a perk the company says is worth the price whether or not shoppers wind up buying the products. Samples are a key part of the chain's business model, and analysts say it pays off in higher sales over the long term. "There's just a high correlation with successfully run supermarkets and sampling," said analyst David Livingston. More: American Public Media/Marketplace

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