Tuesday, December 21, 2010

Papa John's Brings Better Ingredients, Better Pizza Experience to iPhone with New App

Papa John’s International, Inc. (NASDAQ: PZZA) today announced the launch of its first ever Apple iPhone application, bringing full menu access and on-the-go ordering direct to the popular platform. The free app is currently live and available for download from the iPhone App Store.

“As the Better Ingredients, Better Pizza provider, offering our loyal customers a better digital experience has always been a company priority and we believe the new Papa John’s iPhone application does that”

Papa John's current mobile site has flourished since its 2008 launch. The application, unlike competitors, performs all functions of the Papa John’s website and is expected to significantly grow the company’s already strong mobile presence. The iPhone app allows the customer to order every menu item and offer currently available in the Papa John’s system.

“As the Better Ingredients, Better Pizza provider, offering our loyal customers a better digital experience has always been a company priority and we believe the new Papa John’s iPhone application does that,” said Andrew Varga, Papa John’s Chief Marketing Officer. “This app allows our customers to access all their favorite Papa John’s menu items and order them faster and easier than ever before.”

There are currently more than 50 million Apple iPhone users and, according to the latest International Data Corp report, nearly 11 billion apps were downloaded in 2010, highlighting an on-the-go smart phone demographic that doesn’t always have time to scour through websites for information.

“That is why Papa John’s designed a stand-alone app, providing a full menu selection of Papa John’s pizzas, sides, drinks, desserts and our customers’ favorite extras,” Varga added. “The app also includes our newest and most popular offers, mobile order functionality, account login and even access to Papa Points Loyalty Program to reward our returning customers.”

 

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