Thursday, October 21, 2010

Demonstrate your way into stores

Getting your product onto store shelves isn't easy. Just ask Brian Chossek, who says he spent every weekend for a month doing in-store demonstrations before persuading a grocery chain to carry his garlic seasoning. Creating events to help move your product is just one smart strategy, Eilene Zimmerman writes. Other tactics to keep in mind: Target small, local retailers; give away plenty of samples; and don't quit just because you get a "no."

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