Tuesday, September 21, 2010

A New Opus Filled With the Ferrari Mystique

Kraken, based in the United Kingdom, publishes the expensive, exquisitely printed Opus volumes.  Previous works have been dedicated to the Manchester United Football Club, Michael Jackson, the Saatchi Gallery and iconic fashion designer Vivienne Westwood.

The newest Opus is dedicated to Ferrari.  Hand bound, it is presented in a beautiful clamshell case with “Ferrari red” cloth and weighs about 80 pounds.

Officially called “The Official Ferrari Opus,” the book will be published during the weekend of the Formula One Abu Dhabi Gran Prix, Nov. 12-14, 2010. (Ferrari World, the company theme park in Abu Dhabi, with a roller coaster and a huge tent like building, is scheduled to open Oct. 28.)

“The Official Ferrari Opus,” is 800 pages and holds more than 1,000 photos.  Unlike numerous “unauthorized” biographies of the brand, the Opus is officially licensed from Ferrari,  which provided the book’s photographers and writers extraordinary access to its archives, assembly lines, workshops and racing garages.  Ferrari legends detailed in the masterwork includes Enzo Ferrari, Fernando Alonso, Alberto Ascari, Luca di Montezemolo, and Niki Lauda.  Written essays include Marco Franzelli, Leo Turrini, Stephen Bayley, Tom Clarkson and Mike Doodson.

The books costs from about $3,100 to more than $5,600, depending on livery.  More information is at www.ferrariopus.com .

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