Monday, September 27, 2010

New name. Same great parade.

After 121 years, the morning after New Year’s Eve will have a new sponsor.  Yes Virginia, the Tournament of Roses Parade is changing its name.

As part of a new sponsorship deal with Honda, the 2011 parade officially will be known as the 122nd Rose Parade, Presented by Honda.

I just hope they don’t replace the elegant parade horses with clowns riding motorcycles and Honda Fits.

 

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