Wednesday, August 18, 2010

Mobile Phones accounts for half of Pizza Hut's Sales in U.S.

Pizza Hut receives one out of two orders via mobile phones, according to Brian Niccol, chief marketing officer at Pizza Hut, Dallas.

Brian Niccol said yesterday at a media lunch in New York, that his company will soon launch an iPad and Android application. The executive also showcased new menu items that consumers can buy via their mobile device.  Mr. Niccol said. “When I came onboard five years ago, Pizza Hut didn’t even have a Web site where people could order pizza. Now, mobile accounts for almost 50 percent of our orders.”

Pizza Hut operates more than 10,000 restaurants in more than 90 countries. In addition to pizza, it offers beverages, side dishes such as pasta, buffalo wings, breadsticks and garlic bread.

Read more: Mobile Commerce Daily.

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