Tuesday, June 22, 2010

Preparing for mobile commerce

Anecdotal evidence from a handful of retailers that have debuted mobile shopping apps indicates that the time has come for m-commerce plans, DMNews reports. Online sample sale site Gilt Groupe's iPad app accounted for 3% of overall sales after only three days. Successful strategies don't mimic the website's functions, they offer consumers the functions they need to shop the way they want to, says Sears e-commerce vice president Imran Jooma.

No comments: