Monday, April 19, 2010

Stiel Direct announces Green Marketing Initiative

Earth Day 2010 marks the date that Stiel Direct LLC will formally adopt its new Green Marketing Initiatives. The overall goals of Stiel Direct LLC Green Marketing Initiative are to:


·         Integrate green concepts, viewpoints and benefits into every marketing project.

·         Inform associates and clients of green options and incentives that encourage and enable resource efficiency.

·         Implement resource–efficient and green practices in the office environment.

·         Promote and form coalitions with suppliers, staff, and clients to foster resource–efficient activities.

·         Develop, implement and maintain green concepts and the green paradigm in interactions with our customers and their clients.

·         Recognize, validate, and respond to concerns and priorities of our communities and stakeholders.

·         Embrace and consider the interrelationships of sustainable business practices, smart growth, conservation, New Urbanism, and recycling/reuse.

·         Maintain and promote awareness of trends in sustainability, eco-friendly business practices and economic development.

·         Identify how the green philosophy can be employed in business and marketing activities of all types.

·         Recognize and respond to obstacles—regulatory, zoning, building codes, costs, perceptions, lack of knowledge that can impede green practices.

·         Inform customers and clients of the significance of LEED, Energy Star, and other rating systems.


Stiel Direct LLC produces the annual Pinnacle Hills Arts & Food Festival, and The Living It Green Expo, each which takes place every September on the weekend following Labor Day.

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